The New York Times Presents (2020)

S1E8 Move Fast & Vape Things

Two ambitious graduates from Stanford embarked on a visionary journey to develop an e-cigarette aimed at aiding countless individuals in quitting smoking. However, the creators of Juul soon found themselves grappling with unexpected challenges and criticism, as they became entangled in allegations of ensnaring an entirely new generation into nicotine addiction. How did their noble intentions spiral into controversy?