The Century of the Self (2002)

S1E4 Eight People Sipping Wine in Kettering

Title: Eight Wine Enthusiasts in Kettering Plot: The narrative explores how both the British Labour Party and the Democratic Party in the United States have strategically harnessed focus groups—initially developed by psychoanalysts to tap into deep-seated desires—to enhance their political influence and secure power. This examination reveals the intricate ways these parties aim to connect with voters’ inner aspirations through targeted messaging and campaign strategies.